Evangelism by Email

Posted by: | Posted on: April 24, 2014

How do you use your email? How does your Church use her Email? Several evangelical believers do not understand the usage of email services for the gospel. As SMS services could be used for evangelism, likewise the email facilities could be used. There are many ideas we can use to achieve this. First, as a digital evangelist, you must have a working email. I recommend Gmail because of Googles Cloud Computing services coming along with it. If its your church digital unit, I recommend using your own church domain name and its email services; that means you must own a website as well. Second, you must keep your email active by ensuring that communications passes through it at least every week.
Third, you need to get peoples’ email addresses – ask your colleagues or anyone you wish to witness to for his/her email. Inform them you will send them an email and ensure you do. Another way to build email contacts is to ask them to subscribe to your mailing list for a gospel newsletter. This is especially good for organization or churches reporting of testimonies, news or events. Mailing Lists for Newsletters can contain .pdf/.doc distribution tool or used for the occasional email broadcast to a committee, board, leadership team, or the congregation.

At InternetToolBox, Dave posting on church email usage noted more adventurous uses like:

Generating traffic for your website by mentioning the latest material posted there (whether sent as separate emails or placed within email signatures)
Formatted-for-email newsletters (for example, within an email template)
Daily or weekly devotionals, pastoral thoughts, etc.
Preparation for (or reflection on) Sunday’s readings or themes
Automatically sent email series to new members, people interested in some topic, etc.

There are email management services such as Constant Contact or Get Response that you can leverage for an effective usage, though these require payment. Using Microsoft Outlook can as well be explored, it is installed in most computers already. Google about other email management services too.

You can require responses from your recipients. To do this, you need to add a mailing signature in all your outgoing emails. You can preset this in your settings and all outgoing emails will automatically go with it. Include your physical address, phone number and alternate email addresses. These helps to build credibility in your recipients; else, they may disregard the email as spam. 

Lastly, avoid sending out unwanted emails – always request email addresses from the owners and let them give you willingly. It is unethical to send unwanted email messages. Again, in a group email broadcast, do not display other peoples’ email addresses in a CC field, use BCC instead. Above all, remember you are emailing for the gospel – so, be polite, inviting and share an uplifting message leading to repentance, salvation and general freedom.

Thank you for reading our post!

© Rev. Emeka Ogbuju – Director, Web Missions Africa.
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